Our Story

The cleanest calm — and why we had to build it.

We bought the $40 calm drink everyone was talking about. Then we read the label. This is what happened next.

James & Sarah, co-founders of Calmaura.

James & Sarah, co-founders of Calmaura.

Where it started

It started with a label we couldn’t read in full.

We paid about $40 for the “calm” drink everyone was posting about. Then we turned the pouch over. The second ingredient was “natural flavors.” After that, stevia — and an added color to make it look the part.

The science behind magnesium, ashwagandha, and L-theanine is real. But the thing in our cupboard wasn’t clean — it was a good idea wrapped in stuff we’d never choose. So we stopped complaining and started formulating: the calm drink we actually wanted to buy.

“You shouldn’t need a chemistry degree to know what’s in your glass.”
What we left out

The list of what’s NOT in it is the whole point.

No stevia. No sucralose. No “natural flavors.” No proprietary blend. No fillers, gums, or synthetic dyes. The inactive ingredients are exactly three, and all of them are organic — and we can fit the entire list in a sentence. Most brands can’t, and that should tell you something.

  • stevia
  • sucralose
  • “natural flavors”
  • synthetic dye
  • proprietary blend
  • fillers & gums
  • organic monk fruit
  • organic raspberry fruit powder
  • citric acid
The Upgrade

Same actives you switched for. Now organic. For less.

We didn’t water anything down to make it clean. Calmaura matches the viral calm drink milligram for milligram on the actives that matter — then does what it couldn’t: USDA Organic, made with Celtic Sea Salt®, every dose on the front of the pouch, for about $31.96 a month instead of ~$44.95.

Matched, milligram for milligram:

  • 300 mg KSM-66® Ashwagandha
  • 100 mg Magnesium glycinate
  • 400 mg L-theanine
  • 1,000 IU Vitamin D3
  Calmaura The viral one (Nello)
USDA Organic✓✗
Sweetened with organic monk fruit✓✗ stevia
Flavored with real organic fruit✓✗ “natural flavors”
No added color or dye✓✗ added color
Every dose listed — no proprietary blend✓✗
Price per month$31.96~$44.95

Actives matched, not beaten — the upgrade is the standard, not the strength. Comparison reflects Nello’s published label.

1USDA Organic calm drink in the category
0hidden ingredients
3clinical actives at meaningful doses
70+trace minerals from Celtic Sea Salt®
What we believe

Clean is the floor, not the ceiling.

Clean is non-negotiable.

So we chose organic monk fruit over stevia, and real organic raspberry over “natural flavors” — even though it costs us more to make.

Honesty over hype.

Every milligram is printed on the front of the pouch. No proprietary blend, nothing rounded up, nothing to look up later.

The detail is the brand.

We use magnesium as glycinate at 100mg on purpose — gentler than the cheap oxide most “calm” powders reach for.

Calm is a competence.

We built a wind-down ritual, not a quick fix — something that supports a sense of calm, consistently, the way the research uses these ingredients.

USDA Organic Celtic Sea Salt® Partner Made in USA 3rd-Party Tested · COA on request
Don’t take our word for it

Read both labels. Then read the reviews.

We put our label next to the viral one so you don’t have to take our word for it — then we let our customers do the talking.

Rated 4.8 by 560+ verified buyers.

Calmaura and the viral calm drink, label to label
See the full label →
The Ritual

Ease your mind.

  1. 1Mix
  2. 2Sip
  3. 3Breathe
  4. 4Unwind

One rounded scoop · 8 oz cold water · stir.

Restore your aura.

The cleanest calm drink in the world.

Made for the stress epidemic — and made with a label you never have to second-guess.

Try Calmaura

60-day money-back guarantee. If it’s not for you, we’ll refund you — no fine print.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.